Meet the LWP Team
Laurel Wealth Planning Values
Client care is the foundation of all the work that we do. We listen for the heart of the matter, lead with empathy, and act in our clients’ best interests—always.
The laurel wreath in our logo is a symbol of honor. We do the right things for the right reasons.
Our Passion
It’s all about YOU. We’re here to empower your dreams, foster lasting connections, and ensure your journey is built on trust and assurance.
Our Mission
Our Commitment to Inclusion & Diversity
Laurel Wealth Planning History
LWP is an independent, boutique firm with 25 years of experience serving clients. Here are some highlights along the journey as we’ve grown to become a team serving more than 140 client groups. Also see our firm recognitions throughout the years.
Laura Kuntz founded Laurel Wealth Planning to give clients objective advice, distinct from a focus on proprietary products. She wanted the freedom to look at the complete financial picture and fit the right tools with the right job
LWP hired its second employee, a Client Service Associate.
LWP was consistently serving about 50 client groups.
LWP hired a second wealth manager.
Laura was elected to the Board of the Financial Planning Association of Minnesota. She was also asked to help lead the association’s professional education as Director of Programs.
Laura joined the faculty of the Family Law Institute, speaking on financial planning for divorcing individuals.
LWP was consistently serving about 100 client groups.
Mallory Kretman was promoted to wealth manager and became the firm’s second shareholder.
Laura joined the faculty of the Family Law Institute, speaking on financial planning for divorcing individuals.
LWP is consistently serving about 140 client groups.
Our Awards


